Rohit Upadhyay, CEO, Ibroad7 Communication Pvt. Ltd. sharing his views at ‘Connect with CNN-IBN’ on the social media campaign that helped to find three-year-old, Jhanvi, who went missing from India Gate over a week ago
Rohit Upadhyay, CEO, Ibroad7 Communication Pvt. Ltd. at the Entrepreneurship Conference titled ‘Saluting Indian Entrepreneurs’ in the 45th International Convention organized by Institute of Marketing And Management at India Habitat Centre, New Delhi. In his session, Mr. Rohit discussed different avatars of an entrepreneur and how balanced level of LSD helps in successful entrepreneurship. IMM felicitated Mr. Upadhayay as ‘new-age entrepreneur’.
We believe that communicating is not just about reaching out to people it is also about customers being able to express their feelings about anything. We at Ibroad7 are about being able to efficiently “hear” those voices and resonate with what people want to hear. Our team consists of media professionals who each have more a decade of experience in the field of media planning, customized solutions for campaigns and in-depth expertise to offer valuable insights that even a customer may overlook at times.
Rohit Upadhyay of IBroad7, the radio agency for Bhartiya Janata Party (BJP), which won the recent Indian general elections, spoke about planning and executing the party’s radio campaign – the largest ever on Indian radio.Rohit Upadhyay of IBroad7, the radio agency for Bhartiya Janata Party (BJP), which won the recent Indian general elections, spoke about planning and executing the party’s radio campaign – the largest ever on Indian radio.
Radio formed an important part of political parties’ advertising strategy to woo voters in the lead-up to the election, especially for the winning BJP.
Rohit Upadhayay of IBroad7 Communication presented a case study of BJP’s radio campaign. The campaign used over four lakh spots and became the biggest campaign in the history of radio, according to him.
Rohit Upadhyay is the founder and CEO of Ibroad7 Communication. In his career, he has worked with Indian Express, The Times of India and as part of the launch team of Star India (Radio City). He finally worked with Reliance Broadcast Network that runs 92.7 Big FM, before heading down the entrepreneurial road.
Ibroad7 Communications have played in the 2 month long multi-media election campaign of the BJP, what unfolds is a real eye-opener and can easily be termed a case study in exploiting radio as a medium of communication to the hilt. The modern day wisdom that relies heavily on Television and internet and uses radio as just a reminder medium was shattered to pieces. But the task was not easy. The biggest challenge before Ibroad7, India’s only full service radio agency, was to understand India’s diversity, its region specific issues and language barriers.